Many talk about digital marketing strategies, but what are they really? In short, they are a set of marketing actions that help you meet the business objectives of your company.
I will give you an example from real life: for the last quarter of the year, you plan to increase visits to your website by 50%, compared to the last three months of last year.
Now you have a specific and clear objective, how do you achieve it? With a digital marketing strategy.
The hard part starts here. How to start? What actions will generate the best return according to your company? In digital marketing, there are dozens of possible scenarios or paths that you can take. We have SEO, Facebook ads, Google Ads, email marketing, automation, growth hacking, inbound marketing, analytics, content marketing, among others.
It all depends on the size of your company, the resources available and also the equipment you have. Although it may seem complicated, we have summarized the most important points to start building the digital strategy to grow your business on the Internet.
